Hayastan All-Armenian Fund worldwide Telethon 2014 raised $ 12 399 550 in pledges and donations. The fundraising was directed to the special projects adopted by the benefactors and the final phase of the 116 km long Vardenis-Martakert Highway construction, a road serving as an additional lifeline between Armenia and Artsakh.
Toward the realization of the project, the worldwide affiliates of the fund had been carrying out a multitude of public-awareness and fundraising campaigns since the beginning of 2014. In Armenia, from November 1, the fund launched SMS- and postal-donation programs, encouraging grassroots support of the initiative.
The Telethon 2014 was televised live from Los Angeles on Thanksgiving Day, November 27, from 8 AM to 8 PM PST. The event was simulcast across the globe through cable, satellite, and the Internet (www.himnadram.org, www.armeniafund.org). The Telethon was also carried live on the TV networks H1, Armenia, Shant, and Yerkir Media.
General sponsor - ARMBUSINESSBANK